Process | Pure DNA

PROCESS

Everything starts with uncovering your unique core idea

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INVESTIGATION

1. Business strategy review 2. Research (inc. interviews, clients/staff surveys) 3. Brand workshops with stakeholders
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CORE IDEA
(DNA)

BRAND VISION Brand positioning
Brand values/benefits
Brand essence
SMP (single minded proposition)
Brand visual moodboard
Brand experience
Tone-of-voice
Key brand messages
Brand architecture
Brand naming

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Route to Market Strategy
Brand Identity
Brand Collateral Development
Route to Market Activation