Projects - A LIVING CREST | Pure DNA
Imagining visual narratives and engaging in rich collaborations are two of our favourite things.
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19 January 2015

We have been working on the idea of an identity system made from distinctive characters which, when joined together define the mother brand and when detached define the sub-brands. We have imagined each of the character’s unique persona which offers endless graphic possibilities. 

To bring this idea to life, we have been working with revered hand-painted wallpaper artisans De Gournay to develop an enchanted world to be used in all sorts of printed collateral. We have also been exploring the creation of a digital wallpaper where the characters would move slowly and randomly through their imaginary landscape.