Projects - FACTS AND FICTION | Pure DNA

Telling the story of luxury children’s furniture designers Dragons of Walton Street.

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12 March 2014

We have been working with Luxury children’s furniture designers Dragons of Walton Street, having been tasked with the refreshment of their logo and development of their new brand catalogue.

Our idea was that such a brochure needed to appeal to a mixed audience of both parents and children. We combined factual and fictional information with the brand’s characters throughout the brochure in order to bring to life the compelling story of the brand.