Projects - GISMONDI BRAND IDENTITY | Pure DNA
Seven generations, one passion
Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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09 February 2016

Beautiful designs, innovative techniques and exquisite craftsmanship made Gismondi and Pure DNA the ideal partnership to raise the profile of this 250 year old italian brand.

The Gismondi family has been a long-standing pioneer of the illustrious jewellery trade in the province of Genoa for centuries, going back seven generations.

For the last few months Pure DNA have been working on a comprehensive brand refresh and expansion to produce a new and exciting identity for Gismondi. An identity which stands by the following values, that were identified through brand strategy research as key principles for the brand:

• Be creative. In everything
• Remain boutique and personal
• Create emotion

Working through a number of differerent iterations of logotypes and secondary brand language, the final form is a contemporary marque enriched by classical typography which is accompanied by a reinterpretation of the family crest, close to the Gismondi heart. ‘1754’ straddles the crest form as a reference to the date of birth – to amplify immense heritage.

A vast array of digital and printed collateral have been considered throughout the design process, to create a powerful and consistent suite of materials, representative of a luxury lifestyle brand. For corporate stationery applications, we have used thermographic printing techniques on business cards. For packaging we used layering to add richness, with use of individual wax seals, textured printed inlay papers and accent colours as highlights to be seen on the inside of boxes only. This allowed the outside to remain pure and sophisticated.

All of these deliverables, as can be seen within the brand guidelines document, enrich the client/customers experience of the brand. And it's this elegance and sophistication of implementation that allows Gismondi to sit aloft it's peers.