Projects - OFF PORTOBELLO ROAD | Pure DNA
Collateral exploration for Notting Hill’s West Village
Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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Pure DNA
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28 April 2016

Moments from the buzzing antiques markets of Notting Hill lies the contemporary development of West Village — a perfect addition to an already eclectic neighbourhood.

Pure DNA was tasked with branding the project from scratch. We began exploring how the typeface could be used to give the overall project an identity and how this could then be transposed to form the character of each individual residence. Taking the ‘W’ and the ‘V’ of the name, a graphic system of quirky triangles was conceived. We've expanded these visual forms across the collateral — from brochures to hoarding —  as a collective pattern as well as stamps in their own right.