Team | Pure DNA
ALEX DE BLONAY
ALEX DE BLONAY
Co-founder, Brand Strategist & Creative Director

Alex’s experience in the high–end property sector is exemplified in her pivotal work on the globally revered brand, One Hyde Park. In her role as Head of Branding at leading luxury design company Candy & Candy, she conceptualised, embedded and directed every expression of the brand through to launch and beyond. The strength of her thinking is directly attributed to this project’s resounding global success. This level of exposure to the mindset and standards of UHNW clientele makes Alex’s insight and expertise nonpareil.