Team | Pure DNA
CHRIS SMITH
CHRIS SMITH
Creative Lead

As Pure DNA Creative Lead, Chris brings 15 years of design and art direction expertise. He uses this experience to inspire the very best creative output from the design team, where the highest standards are paramount. He is known for initiating perfectly thought through, stimulating and rich visual language, the execution of which is meticulously crafted and sensitively presented. His specialism is the visual expression of lifestyle products and services, having created brand collateral for Aston Martin, Paul Smith, Vola and Bonhams. For Aston Martin, Chris’ “attention to detail reflected the brand’s precise production techniques and purity of focus.”