Team | Pure DNA
SOFIA NASIRUDDIN
SOFIA NASIRUDDIN
Chief Operating Officer

Sofia brings an extraordinary track record in helping businesses flourish and prosper to Pure DNA. Having ‘cut her teeth’ at Deloitte, she worked internationally in commercial finance and strategic roles at EMI and then Sony Music before embarking on a client facing business role at Mindshare.

But it was at world-renowned BAFTA that she really came into her own. As Finance Director she headed up the finance team and lead on commercial, legal, HR and IT matters.

In 2014, founded The FD Portfolio having realised there was a niche in the market for FD/CFO advisory services to creative SMEs. She looked after a multitude of different clientele, such as Think Jam Ltd, and Snog. Projects included working on global expansion, overhauling reporting packs and systems, cash management, contract negotiation and business set up.