After graduating with an Industrial Design degree from the University of Wellington, Georgina’s experience in the luxury sector began immediately by working for a high-end textile company – buying and curating luxury textile and furniture collections. In London, she embarked on a role with exclusive interiors finishes specialist Fameed Khalique, sourcing innovative materials and developing collections of the highest quality to offer designers an unmatched resource for residential, hospitality, commercial and yacht projects. This experience with highly demanding clientele was invaluable in honing her account management skills. Working alongside the Helen Edwards PR team, Georgina played a pivotal role in the marketing and communication of the business within the industry. Georgina brings her insider knowledge and diverse experience of the luxury industry into Pure DNA projects.